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          当今最热门的设计潮流礼宾效果:个性化变为王

          CBRE A&B properties feature a rich blending of residential meets hospitality design. Photography courtesy of CBRE A&B.

          在设计界,我们谈了很多关于其他垂直行业拉动准备的影响。在企业设置,商业和住宅设计的合并创造了术语 resimercial。 在医疗和教育,这不是经常看到从待客的影响使他们的方式到共享空间的设计。一件事,所有的这些空间有什么共同点?以创建满足居住者的最大多数人的需求的经验,一点点比前代更或许懒散的作风的愿望会考虑。

          也许这就是我们为什么吃的实现结合好客进入商业设计的好处。毕竟,酒店业是在为人民服务的核心原则建立。所以,我们期待设计当工作场所最符合它的居住者的需求,在热情好客的世界,我们的朋友拉元素是一个合乎逻辑的下一步。

          世邦魏理仕全球投资者是一个公司ESTA结合理论。通过其签名租户经验演进方案,这-被更名为 Above & Beyond (A&B), the company is offering amenities packages, artificial-intelligence-powered services, and features catered to a stronger hospitality feel. It’s already completed 10 A&D buildouts and evolved several other locations into the A&B program. The company website explains that the program is “more than breakout spaces and conference facilities. A&B creates an exceptional workplace experience centered around hospitality, convenience, and sparking connections.”

          因为我们看的程序它的优点,我们认识快,可以帮助其创始原则,整体造型更加高效的工作环境。这里的如何。

          连接在个人层面上

          According to Garin North, director of the A&B program, the key to any successful workplace design is making sure you get a firsthand account of the user experience. But beyond physically being present, the support must extend past the basic workplace needs—think access to a fitness center—to more hospitality-oriented requests.

          As he shares, “Our A&B managers typically sit on-site in the A&B Center as the face of the program. It’s not hard to locate this person. We serve as a concierge at the front desk, and it’s how we connect with our occupants. And while we are always present and approachable for suggestions and support, we also are available via email, phone, or in many locations by CBRE’s host mobile application. We can help with anything our clients need, such as the basics of scheduling a conference room, but then also arranging A/V, catering, and other little details that office tenants have not had in-house in the past. We place an emphasis on staffing and an A&B manager’s hospitality role to think of ways we can take stress off our tenants.”

          让驾乘者是故意的,进行个性化的互动

          We’ve known for a while that one size does not fit all. But A&B is demonstrating that the power of selection and customization is the driving force of the future. People don’t want a space that has generic offerings like a fitness center with a treadmill. The want personal invitations to yoga class at 5:30 and other individualized amenities. And when work is being done, they want to do it with the people who help them be most productive.

          Meaningful interactions stem from amenities that promote on-the-fly engagement. Photography courtesy of CBRE A&B.

          北详解:“因为走向开放式办公理念的趋势,人们都在寻找空间聚集与他们的一群人和/或寻找隐私。起初,我们试图提供电话室,和那些成为抢手的办公空间,以及他们正在成长。但根据不同的气候,我们在那里也建立社区建设功能的户外空间有Wi-Fi,舒适的座椅,和电源插座都很方便。这些人叫嚣设施。在芝加哥,屋顶甲板都风靡一时。之前,人们希望有一个健身中心做有氧运动,但现在它的所有有关个人的培训课程。简单地说,我们看到的愿望是故意的,在工作场所每一次经历都个性化“。

          利用comingling的力量

          The A&B program is not a coworking solution. North is quick to explain that this program is a multi-tenant-office solution that creates convenience, drives productivity, and enhances tenant engagement and connections by reimagining the common spaces to promote a sense of community among occupants. And the benefits, he adds, are twofold, because tenants get to interact with departments, and perhaps even companies, they never would have access to.

          As North puts it, “Instead of having these big amenity-rich spaces that people rent, all tenants in the building can use this space provided by the building owner—say 5,000 to 10,000 square feet—that includes multipurpose rooms, conference and gaming rooms, exercise rooms, catering kitchens, and an A&B management office in an adjacent and forward-facing space. Not only does this offer exposure to other groups, but it also allows building tenants to have access to these facilities without having to take up their own rentable space.”

          同时北这股被有意设计这些环境当一个新的空间,无论是建造或购买。关于占用规划者认为租客的类型将占据建筑WHO和预测有什么需要他们的可能。更重要的是,在公共空间位于常地面高度,因此居住者可以前往其办公套件之前看到它们。

          作为未来用户为中心的设计,满足住户的需求,北给我们留下了这一点:“真正重要的东西,以新一代驾乘者更多的是你在做什么我。这是什么给我,或者它是如何让我更好?通过扩大服务计划书,否则我们在做什么,以当地社区在我们让人们的经验感受凝聚力和连接?一会儿,人都觉得彼此分离,所以现在我们正在考虑如何更好地使自己的空间。我们认为个性化的方式是未来的方向。“

          这篇文章最初发表于波纹管新闻与权限这里转载。

          阿曼达施耐德是thinklab总裁的研究部门 内媒介设计。在thinklab,我们结合 内媒介设计与成熟的市场研究技术的架构和设计界的不可思议的达到发现连接回到品牌和业务目标的发人深省的,创造性的,和可操作的方式相关的趋势和机遇。加盟知道什么是在明年 thinklab.design/join-in.

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